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Ian Bell is the co-founder and Chief Executive Officer (CEO) for Digital Trends, a Portland, Oregon-based publisher of consumer-targeted websites, including Digital Trends (www.http://digitaltrends.com); its Spanish-language companion, DT Español (http://es.digitaltrends.com) and The Manual (http://www.themanual.com/), an aspirational-living site targeted to males.
Ian spent part of his upbringing in Illinois, California and Wisconsin, where he honed his sales skills buying bagged candy and selling its contents a la carte . . . and at a mark-up! He later headed to Eugene, where he was a marketing major at the University of Oregon. During his senior year, a lack of tuition resources forced him into the workplace and he embarked on a succession of roles at leading Portland-area businesses including Lockheed Martin, J. Walter Thompson, Intel Corporation and the Ostler Group. His father’s love of Consumer Reports instilled in Ian the importance of being an educated consumer and opened his eyes to the opportunities presented by taking the mystery out of consumer tech with accessible and entertaining editorial on tech products.
While attending a friends’ wedding in 2001, he met Dan Gaul on the buffet line and their conversation about another guest’s cell phone led to both friendship and a vision to combine their love of consumer tech with the opportunities the Internet presented. Digital Trends is celebrating its tenth anniversary this year.