Alison Wistner

Alison Wistner

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Alison Wistner is a Managing Director at Mercato Partners, a private equity fund focused on helping technology and branded consumer product companies accelerate growth. As an integral member of the investment committee at a top performing fund, Alison is responsible for providing strategic and financial advisory and connecting portfolio companies with talent to facilitate rapid business expansion.

Alison has nearly twenty years of experience in finance, private equity, venture capital and investment banking combined with almost a decade of working with portfolio companies in the technology industry, with specific expertise in health care technologies and digital media. Alison is a current member of the Board of Directors for Mercato portfolio companies Alliance Health, Altitude Digital, Central Logic and Untangle and is a Board advisor to Venafi.

Prior to Mercato, Alison was a Principal at Prospector Equity Capital, a private equity firm located in Park City, Utah where she was involved in board management duties for MediaForge and Solution Reach. She also served as CFO of Zane Benefits, a healthcare benefits software company. As CFO, Alison built the foundational infrastructure to support business operations, including establishing banking systems and customer policies, defining and enforcing financial processes and reporting and developing strategic partnership opportunities. Additional roles included Vice President at Hunter Capital and Financial Analyst at NationsBanc Montgomery Securities. She received a B.S. in Business Finance from the University of North Carolina at Chapel Hill.

Alison was the recipient of the Top 40 Under Forty award by Utah Business and the Trailblazer award from the Women Tech Council. Alison serves as a board advisor to the Women Tech Council and a board member of the Rocky Mountain Venture Capital Association.