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Steve is currently a Seattle-based startup evangelist at Microsoft, where he has been for 12 years. The Singapore native holds degrees in Forensic Psychology and a Ph.D. in Experimental Psychology from Brown University. In 2008, Steve published Designing and Engineering Time: The Psychology of Time Perception in Software, and is widely regarded as a time perception expert in software engineering. As a prolific app developer, Steve has published almost 100 apps across most of the app stores, including the Windows Store, App Store, Google Play, Amazon App Store, and even BlackBerry World. His best app generated about 4K downloads a day before a popular but unnamed social network “requested” that he unpublish the app. On top of his day job working with startups, the father of 3 spends his time working on web apps to solve problems in the music and entertainment industries.